You may know that I'm fond of pointing out instances of SKU proliferation - especially in the pet supply market segment - and I've often speculated about how soon we'll see breed specific offerings beginning to appear.
Well, here's one. Royal Canin actually features breed specific fare for many breeds these days - Poodle, Boxer, Dachsund, Labrador Retriever among them - but the West Highland White Terrier appears to me to be the first to get a full page ad in an industry magazine.&l ...
